NSW cloud start-up Dovetail takes flight


By Dylan Bushell-Embling
Friday, 24 November, 2017


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Dovetail — a cloud software start-up founded by two former employees of professional services company Atlassian — is growing strongly with more than 500 companies signed up so far.

Dovetail has developed a cloud platform for analysing and sharing user research and customer feedback in the cloud.

The company was founded with the support of a $25,000 Minimum Viable Product grant from the NSW Government-backed Jobs for NSW initiative.

Co-founders Benjamin Humphrey and Bradley Ayers from Sydney left Atlassian to bootstrap their own company.

“At Atlassian we were working on some really cool platform pieces so it was a big decision to leave that and start our own thing. We’re inspired by the Atlassian model of building great SaaS products that people love to use every day, and differentiating ourselves with great design, functionality and affordability,” he said.

“We have over 500 companies signed up for Dovetail, and we’ve been working closely with researchers and product managers at Pinterest, Deloitte, MacMillan Learning, Freshworks and Tyro to shape our MVP.”

He said the Jobs for NSW grant will help Dovetail develop new features for customers to analyse the emotional sentiment of large sets of data from a range of apps as well as social media.

Image credit: ©stock.adobe.com/au/ra2 studio

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