CMO+CIO Summit Sydney 2015

This event focuses on the needs of both CMOs and CIOs tasked with leading their organisations in identifying and mobilising the opportunities enabled by digital technologies to win and retain customers.

The summit will help attendees to: 

• Leverage the combined strengths of the marketing and technology organisations to create customer-obsessed companies. Set winning business strategies and design and build effective processes and systems to empower employees. 
• Identify the strategic and practical implications for CIOs and CMOs of becoming customer-obsessed. 
• Reinvent your planning processes and move to next-generation models that integrate strategic planning with operational execution. 
• Understand how the cultures and organisations of digitally enabled challengers power competitive advantage.

The confirmed keynote speaker for the event is Jenny Williams, Chief Marketing Officer at Hospitals Contribution Fund.