The high costs associated with big data projects will push more and more organisations to use their stores of data as a direct revenue source in the coming years.
Three years ago, concepts like BYOD, big data and the cloud were barely on the CIO’s roadmap. Today, they dominate discussions whenever technology is mentioned in the C-suite. Of those, big data is the one that can potentially have the most impact on your company’s bottom line.
Big data is here and IT leaders are wondering how to successfully pull together the technical and business elements to deliver a coherent strategy that delivers value. Anthony Caruana spoke with a panel of experts to find out how to deliver big data success.
SAS High-Performance Marketing Optimization applies analytics to tens of millions of rows of customer data to help marketers solve complex business issues such as how to maximise profit, enforce contact policies and stay within budget.
Despite all the hype surrounding this topic, I’m going to suggest that the entire big data phenomenon is not only overhyped but an evolution rather than revolution.
Data integration software vendor Informatica has appointed Franco Flore as Channel Sales Manager for Australia and New Zealand (ANZ). Flore will be responsible for Informatica’s channel program in ANZ and will manage the local implementation of the company’s INFORM Partner Program for the channel.