Australian PC market grew 3.3% in Q2


By Dylan Bushell-Embling
Monday, 11 September, 2017


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The Australian traditional PC market defied the global market downtrend during the second quarter of the year, achieving a 3.3% growth, according to IDC.

Total shipments for the quarter totalled 981,000 units, driven by end of financial year sales, according to IDC Australia Client Devices Analyst Sagar Raghavendra.

“The retail channel was negatively impacted by Dick Smith’s exit last year. This year, however, promotional events such as Modern PC program run by Harvey Norman spiked growth in the consumer space. AMD’s new Ryzen series launch and EOFY sales further fuelled growth in this segment,” Raghavendra said.

Enterprise sales likewise increased 8.3% due to notebook refresh cycles. But commercial shipments fell by a slight 0.5% year-on-year, driven by a 9.9% decline in the education sector and a 12.2% drop in the SMB market.

HP led the Australian market with a share of 27.7% during the second quarter, followed by Dell with 18.4% and Lenovo with 16.7%. Apple and Acer took fourth and fifth slots with market shares of 13.2% and 9.8% respectively.

The sales figures also reflect ongoing substitution from traditional notebooks to new form factors including convertible notebook-tablet hybrids. The desktop PC market meanwhile continued to decline, falling 0.5% year-on-year, but sales of dedicated gaming systems grew 2.4% year-on-year.

IDC is projecting that the local market will stay on its growth trajectory in the current quarter, even as global sales continue to decline.

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