HelloFresh meal delivery improved by MapR platform


Thursday, 20 October, 2016


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HelloFresh is now using the MapR converged data platform to carry out its data analysis.

The platform enables HelloFresh to leverage weekly subscriber touchpoints, consistently manage supply chains and demand, and optimise customer experience as well as business operations.

The company gathers data from a wide range of feedback points and analysis of this was previously done manually. Where it used to take nine hours to process two weeks of data, it now takes 20 minutes with this new platform.

According to the chief technology officer at HelloFresh, Nuno Simaria, the company’s previous system did not meet all requirements.  

“What we had just wasn’t scalable, especially as our needs became more demanding. With the MapR platform, we can process tens of millions of rows of data in a few minutes. We get results quickly, gain more valuable business insights and can act on them swiftly,” said Simaria.

Key MapR capabilities for HelloFresh include MapR NFS; disaster recovery features including snapshots; and access to the MapR support and professional services teams. Other technologies used include Tableau, Apache Impala and a number of third-party services hosted on Amazon Web Services.

Based in Berlin, HelloFresh serves over 7.5 million meals per month to more than 800,000 subscribers in the UK, Germany, Switzerland, Netherlands, United States, Canada Austria, Belgium and Australia.

“We are pleased that MapR is helping HelloFresh transform its operations and deliver real business benefits that optimise resources,” said Patrik Svanström, vice president of EMEA at MapR Technologies.

Image credit: ©iStockphoto.com/Paul Fleet

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