Red Cross Blood Service adopts Oracle CX Cloud

The Australian Red Cross Blood Service will use an Oracle cloud application to power its new donor relationship management (DRM) system.

The Blood Service will use the Oracle CX Cloud to deliver a more personalised experience to donors.

Cloud-based DRM system DonorConnect will also help the Blood Service match blood demand with donor types, which the organisation hopes will lead to more blood being collected as demand grows.

Oracle Consulting is implementing the DRM system, while post-implementation support will be provided by Oracle Managed Services and Customer Success.

“We are delighted to have chosen Oracle CX Cloud for the development of our new donor relationship management system,” commented Janine Wilson, executive director for donor services at the Australian Red Cross Blood Service.

“Having a sophisticated platform to communicate with our donors and manage these relationships will assist the Blood Service in maintaining a stable supply of blood products to patients when and where they need it.”

The Blood Service collects over 1.3 million blood donations per year across 75 centres nationwide.

Image courtesy Australian Red Cross Blood Service