Future of work: video tech will drive the office evolution

Brightcove Inc

By Greg Armshaw, Senior Director Solution Sales of APAC
Friday, 22 October, 2021

Future of work: video tech will drive the office evolution

Distributed workforces have always existed, but the global pandemic has been a major catalyst for a large-scale shift to remote work. For some organisations, recognising that business continuity and productivity are possible regardless of where employees work — whether in the office or remotely — is shaping the future of work.

For many organisations, the largest shift has been to adapt modes of communication and collaboration that are effective and meaningful for employees. As they have found, a largely distributed workforce requires different tools, and for many organisations the solution has been video.

Video plays a key role in the future of work

Video as a means of communication and collaboration has progressively become the go-to tool in the workplace. While traditionally, organisations have used video to bring together geographically dispersed workforces, it has become ubiquitous to create inspiring digital employee experiences that entertain, train, engage and influence.

Organisations are using video across a range of corporate initiatives. From live town halls and virtual events to employee onboarding, on-demand training and even evolving into corporate TV, video is fast becoming a mainstay in the business world.

As organisations increase their creation and use of video, so does the need to evolve their technology stack to securely and reliably support the distribution of this content. Enterprise video platforms are employed as a way to deliver seamless viewing experiences to employees and also to distribute content across multiple devices. In addition, enterprise video platforms also provide a layer of security to protect your digital content rights and restrictions to make sure that only the right people see your content.

Putting the power back in the employee’s hands with corporate TV

The shift to remote work has created variable working environments and routines, presenting new challenges in delivering unified and clearly defined communications across an organisation.

These new working environments have also changed the way employees consume and engage with information, with an increasing preference for content that is not only more digestible and engaging but can also be consumed at a time and on a device of their choosing.

Many businesses are now using video content to tell their stories, and this convergence of content creation and the need to distribute it is driving the evolution of corporate TV. Not only does this enable organisations to create their own curated channels to share and engage with audiences but using an asynchronous form of communication gives the power to employees to engage with company content that is not bound by time or location.

Corporate TV lends itself to many types of organisational content. While video content has traditionally been the domain of the marketing function, it is fast expanding into other parts of the business — leadership, sales, support, communications and human resources, any area of the business that is seeking to inform, engage and amplify promotions to stakeholders across the organisation.

Futureproofing with investment in innovative technology

As the future of work looks increasingly hybrid, organisations will continue to invest in innovative technologies to boost the employee experience. According to EY’s 2021 CEO Imperative Survey, more than two-thirds of CEOs plan on making significant investments in data and technology underpinned by digital transformation initiatives.

With the enterprise video market predicted to grow to US$25.6 billion by 2025, it’s safe to say that a proportion of this investment will be on video platforms to support the management and distribution of the proliferation of video content created across the organisation. Communication and collaboration in the new hybrid workplace look increasingly digital.

Image credit: ©stock.adobe.com/au/fizkes

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