Digital hub educates young netballers on nutrition
A digital Engagement Hub with interactive gaming-style experiences has been created to help educate young netballers on the role of nutrition in sport.
As part of its Pick Fresh, Play Fresh program, Woolworths via M&C Saatchi Sport & Entertainment partnered with Komo Technologies to develop the hub.
The new campaign will build on Woolworths’ sponsorship of Woolworths NetSetGO — Netball Australia’s official starter program for kids aged five to 10 — to teach children how healthy food choices can help them enjoy their sport and achieve their goals.
The versatile Komo platform will allow Woolworths to easily create interactive experiences to deliver tangible engagements in ways children can understand.
The campaign’s Engagement Hub will use gaming visuals and concepts kids are familiar with like badges, personalised and shareable player cards and leader boards all linked to a wide variety of interactive games that make learning fun.
Players will be able to create a personalised player card, choose their avatar and earn, collect and store badges by playing games for the chance to win prizes, including becoming the Woolworths NetSetGO Little Leader and walking the teams onto the court at the Suncorp Super Netball Grand Final. The kids will also receive personalised tips and tricks on picking and eating fresh to improve their netball game.
“The engagement rates, live analytics and ever growing stable of features and games available out of the box with the Komo platform have given us the confidence we needed to amplify this campaign with netball,” said Oliver Braley, Senior Account Director at M&C Saatchi Sport & Entertainment Partnerships.
Komo CEO and Co-Founder Joel Steel said, “It’s undeniable that the number of brands trying to get our attention each day is growing exponentially, and people are more distracted than ever. We also know that teaching kids about nutrition and healthy eating is vital to enable them to be their best selves and achieve their goals, so we are proud to play a part in this fantastic Woolworths initiative. The Komo platform has been built to connect and engage by cutting through the noise in a world of very short attention spans by delivering personalised, high-value content.”
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