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Helping your clients stay ahead of the curve

Dell EMC

Wednesday, 27 March, 2019

Helping your clients stay ahead of the curve

The small business landscape is evolving — with the Dell Expert Network, IT consultants can help their clients stay ahead of the curve.

It’s no longer business as usual. The tech landscape is rapidly changing. The workforce, and the workplace, are undergoing radical transformation. Like never before, technology is intertwined with business results. Small business owners and managers need to understand these trends to remain competitive within their industries. With programs like the Dell Expert Network, IT consultants have a support platform that can help prepare their customers for the future of work.

Emerging technologies and digital transformation

Digital transformation is how businesses use digital technologies to create and optimise business processes, practices, models, culture and customer experiences. Emerging technologies allow this transformation to come to life by enhancing data-driven business predictions models, enabling new customer service processes while contributing to overall cost savings, allowing small businesses to scale and compete with big business.

Dell’s Realizing 2030 research states that 73% of senior decision-makers believe their business success is dependent on becoming more digital, highlighting the growing need for the digital transformation knowledge of IT consultants to remain competitive and market-focused.

The role of the IT consultant

To better service their clients, IT consultants must engage with these technologies, and understand how to best integrate them into their customer’s business environment.

IT consultants will increasingly become strategic business advisors and help customers execute actionable plans for business transformation and technology integration. Without the right support network, it will become increasingly difficult for consultants to develop their knowledge and skills, maintain expertise in emerging technologies, and be the point of contact between their clients and the tech space.

With training and support, independent IT consultants will play an integral part in the transformation of small businesses. Understanding and implementing new technologies has the potential to transform these businesses and can provide actionable insights that will contribute to their success long into the future.

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The Dell Expert Network — A program for IT consultants designed by IT consultants

With the rapidly changing nature of technology, the Dell Experts Network program can help IT consultants understand the best solutions for their clients. The program provides a supportive network for IT consultants that often work alone, providing insights into the wider tech market and advice when necessary.

Consultants can join for free at The benefits of joining the program include access to a dedicated account manager as a single point of contact with Dell, rewards for client referrals that purchase directly from Dell, exclusive deals and offers, ongoing training and support to stay up to date with the latest tech trends around the globe.

The program is available to all eligible IT consultants who provide services to small businesses in Australia and New Zealand.

To find out how to join the program or to find out more, visit, email or call 0437 865 852.

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Information Technology Professionals Association (ITPA) is a not-for-profit organisation focused on continual professional development for its 18,700 members. To learn more about becoming an ITPA member, and the range of training opportunities, mentoring programs, events and online forums available, go to

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