Companies will be software-driven within three years

The majority of businesses will be software-driven within three years as they pursue competitive advantage via increasing the speed of delivery of new applications, CA Technologies has predicted.

A survey from the software vendor indicates that 43% of companies believe that becoming a software-driven enterprise is a critical driver of competitive advantage today, and 78% believe they will be one within three years.

Those respondents already undertaking a software-defined transformation consider increased agility and faster time to market to be the biggest competitive advantages of the strategy.

The transformation is also helping companies improve their decision-making times (45%), grow market share (47%) and develop new products and services (42%).

But the survey suggests that a software focus is not yet having as significant an influence on financial performance, with only 36% believing that a software transformation has had a beneficial impact in this respect.

More than half (51%) of companies have invested in newer forms of software, such as mobile apps, over the past three years; 54% are developing new strategies for interacting with customers; and 49% are bringing more software development processes back in-house.

“It’s no longer enough for companies to have superior products or services. Today, success depends upon delivering a superior customer experience,” said Hope Powers, senior vice president and managing director, CA Technologies Australia and New Zealand.

“As companies undergo digital transformation, they must focus on the customer experience since it will be a key differentiator in today’s application economy.”

Image courtesy of Robert Couse-Baker under CC