Freshworks working with Meta on AI chatbots

Enterprise software company Freshworks has announced a partnership with Facebook’s parent company Meta to help automate communications on WhatsApp, Instagram Messaging and Facebook Messenger.

The two companies are collaborating to help businesses elevate the conversational customer experience with Freshworks’ AI bots.

Meta Business Messaging integrations with Freshworks’ customer experience and customer relationship management products are already helping customers around the world increase customer retention, according to Meta Director of Partnerships Kyle Jenke.

“Messaging is how people and businesses want to communicate and get business done. Businesses of all sizes are embracing this shift and finding new opportunities to better engage with customers, offer support and drive sales,” he said.

“We’re excited to work with Freshworks to make WhatsApp available for more businesses to better manage the end-to-end customer journey on our messaging platform.”

Research from Forrester Consulting indicates that 68% of consumers will be more likely to make a purchase through a business that offers convenient communications.

Freshworks Chief Product Officer Prakash Ramamurthy said using Freshworks AI-powered bots, businesses can tailor and automate messaging journeys for each channel, configure workflows across multiple channels or languages, and efficiently train bots with natural language processing learning capabilities.

“Our partnership with Meta is a testament to the true value of Freshworks’ products. Freshchat and Freshmarketer seamlessly integrate with Meta’s main messaging platforms — WhatsApp, Instagram Messaging and Facebook Messenger — enabling businesses to communicate with their customers quickly and easily, resulting in a better customer experience,” he said.

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