Most CIOs agree that business apps boost revenue

By Dylan Bushell-Embling
Tuesday, 12 June, 2018

Most CIOs agree that business apps boost revenue

More than half (53%) of Australian CIOs believe that efficient and accessible employee business applications are important to increasing their overall revenue, a new study suggests.

The study, conducted by Forbes Insight for VMware, also found that an even greater proportion (65%) of Australian CIOs agree that business apps have already helped their company increase revenue.

Meanwhile, 26% of Australian employees agree that greater accessibility to apps has increased their job satisfaction, and 22% agree that it has made their company a more desirable place to work.

But despite the potential benefits, the study identified a disconnect between the perceptions of CIOs and employees regarding the availability, utility and freedom to use employee technologies in the workplace.

Among those polled for the study from the Asia–Pacific region, which included respondents from Australia, China, India and Japan, 39% of CIOs stated that they are deploying the apps their employees need.

But only 24% of end users from these markets believe that they have access to the apps they need, and less than a third believe that business apps are readily accessible to employees on all devices.

VMware ANZ Director of Business Mobility and End-user Computing Andrew Fox said such a disconnect has the potential to inhibit employees’ productivity, effectiveness and job satisfaction, ultimately harming a company’s bottom line.

“More than before, across the APJ region, we’re seeing employees, especially frontline staff, work and engage with customers remotely. When doing so, having access to critical information anytime, anywhere and on the devices and apps they choose can make a difference in effective customer engagement and productivity,” he said.

“CIOs must therefore consider how they can orchestrate the adoption of employee technologies, not simply for the sake of it, but for real and effective use. If employees can take decisive and effective action and enhance their personal performances, it will no doubt benefit the companies where they work.”

Image credit: ©

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