Only 22% of Australian consumers trust AI

By Dylan Bushell-Embling
Tuesday, 22 March, 2022

Only 22% of Australian consumers trust AI

Only 22% of Australian consumers trust how organisations are implementing AI, according to new research from Accenture.

But a survey conducted by the company also found that eight in 10 Australian executives (86%) say their organisations are already dependent on AI to function effectively, and 96% say AI is becoming pervasive.

In addition, only 23% of Australian consumers have heard of the concept of the metaverse. But 91% of Australian executives believe the metaverse will have a positive impact on their business. This highlights a growing disconnect between attitudes of AI among consumers and businesses.

More than nine in 10 executives agree that the metaverse and the realisation of the Web 3.0 concept will fundamentally change how businesses engage with users online over the next decade.

The research found that businesses are increasingly reliant on AI-generated data that reflects the physical world, such as digital twins.

Other key findings of the research include predictions of an exponential increase in the number of IoT and edge devices operating on enterprise networks, with 76% of Australian executives reporting that the number of devices deployed in their organisations has significantly increased over the past three years.

Meanwhile, 98% of executives agree that emerging technology enables their organisations to have a broader and more ambitious vision.

Australian consumers aren’t inherently opposed to adopting new technologies, with 35% of Australian consumers currently using or planning to use or invest in cryptocurrencies.

But executives agree that they will need to evolve their digital platforms to offer the experiences customers expect, with 95% believing future digital platforms will need to offer unified experiences across different channels and spaces.

“The next generation of the internet is unfolding and will drive a new wave of digital transformation far greater than what we’ve seen to date, transforming the way we all live and work,” Accenture CTO Paul Daugherty said.

“Our vision of the metaverse as a continuum challenges prevailing, narrower views and highlights why organisations must act today, or find themselves operating in worlds designed by, and for, someone else.”

Image credit: ©

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