Accordant, 2DataFish win Adobe partner awards

Australian customer experience and personalisation agency Accordant and conversion rate optimisation company 2DataFish have both been recognised during Adobe Systems’ latest APAC partner awards.

The Adobe Innovation Awards were held at the annual Adobe APAC Partner Executive Forum in Indonesia today.

Accordant won in the category of Most Innovative Programmatic Advertising, while 2DataFish secured the Most Innovative Data-Driven Marketing Implementation award.

At the ceremony, Accenture Interactive also took home the Public Sector Innovation Award for Australia and New Zealand.

Most Innovative Mobile Experience went to VML, Most Innovative Personalised Experience was awarded to 22feet Tribal Worldwide and Most Innovative Cross-Channel Marketing Implementation went to Verticurl. Deloitte Digital took home the Public Sector Innovation Award for South-East Asia.

“The strong collaboration between Adobe and its partners provides the expertise and innovation our mutual customers need so they can deliver highly engaging and personalised digital experiences,” Adobe Director of Partners for APAC Damon Scarr commented.

“The work put forth by Adobe’s standout partner ecosystem has led to some of the most successful and groundbreaking [marketing] campaigns this year.”

Image courtesy of midiman under CC

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