Thoughtworks takes home award for 3D planning tool

Wednesday, 20 September, 2023

Thoughtworks takes home award for 3D planning tool

Technology consultancy Thoughtworks — along with project partners Trout Creative Thinking, Reece and Resolve Insight — has received a Good Design Award Winner accolade in the Digital Design category for Imagin3D, Reece’s 3D bathroom planner tool.

Reece, a supplier of bathroom, plumbing, HVAC and construction solutions, engaged Thoughtworks to design, develop and launch Imagin3D. The online bathroom planning tool allows customers to visualise bathroom designs and renovations in real time, helping them to feel more confident about design choices and purchasing decisions. It also allows Reece customers to communicate better with their trade workers on product selection.

According to the Good Design Awards jury, “Imagin3D is fun and intuitive to use. It’s clear that a lot of thought has gone into packaging a vast array of products into a logical set of menus and categories — well done. We think that a gallery of some existing bathrooms to pick and adapt may be a useful addition.”

Thoughtworks’ design-led approach, industry best practices and use of the latest innovations in web-based 3D technology has enabled Reece to elevate its digital customer journey and offer customers with a unique experience.

“Innovation is at the core of everything that we do at Reece, and ... leaning on the expertise and capabilities of the Thoughtworks team enabled us to provide an innovative — and now award-winning — solution to our customers in the bathroom design and renovation space,” said Hayley Griffiths, Digital Experience Lead at Reece.

“We’re all proud of the team’s efforts and grateful for the Good Design Awards jury for recognising Imagin3D as a transformative product in the market.”

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