Optimizely, Google Cloud forge new partnership

Digital experience software provider Optimizely has announced a new partnership with Google Cloud to collaborate on the development of digital-first marketing solutions.

Under the new partnership, Optimizely will bring its Digital Experience Platform onto the Google Cloud, including its Web Experimentation and Full Stack Experimentation software.

Google Cloud and Optimizely will also develop a joint go-to-market and sales execution strategy based on the capabilities of the two companies.

In addition, the two companies plan to collaborate on the development of new and expanded joint digital offerings for customers of both companies.

Optimizely CEO Alex Atzberger said Google Cloud is a perfect partner for the company. “I couldn’t think of two tech companies that are more relevant for the data-driven growth marketer than Google Cloud and Optimizely. We share the same philosophy on leveraging data, AI and experimentation to replace guesswork with certainty,” he said.

“By entering into this strategic partnership with Google Cloud, we’re empowering marketers to unlock their digital potential, create exceptional customer experiences and deliver strong business outcomes all on a trusted, secure platform. It’s a true win-win-win situation for Optimizely, Google Cloud and the marketing industry overall.”

Google Cloud President Rob Enslin added that through the partnership, Google Cloud infrastructure will underpin Optimizely’s customer experience platform.

“It’s critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data and Google Cloud’s capabilities in AI and ML,” he said.

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