Seven partners with Komo on audience engagement

Komo Technologies has partnered with the Seven Network to deliver a mobile audience engagement platform for a range of the network’s events across the back half of 2023.

Komo’s engagement hubs will be used to create and manage seamless digital customer experiences for the 60th annual Repco Bathurst 1000, Seven’s presence at South by Southwest Sydney and the network’s 2024 Upfronts event.

The partnership with the tech innovator is part of Seven’s ongoing digital marketing growth strategy as it builds on its position as Australia’s most-watched content company.

“It is great to be able to partner with such an amazing and ambitious Aussie tech startup,” said Seven West Media Chief Marketing and Audience Officer Melissa Hopkins.

“We are all about taking bold steps to enhance our customer journey both for consumers and trade, be that in front [of] or away from a screen. Komo’s bleeding-edge technology and passion for creating highly bespoke customer engagement tools really intrigued us and we look forward to building on our partnership with strong results.”

Komo is a complete customer engagement platform that helps brands create compelling content to cut through the noise, connect with customers, and retain and grow those connections over time.

With the help of Komo’s technology, Seven’s digital marketing team plans to develop unique and integrated cross-platform digital experiences that connect audiences in both the real and online world from live events, broadcasts and streaming with personalised and customised experiences.

“Seven’s investment in delivering brand and audience value as much as content will rewrite the rule book of what it means to be a broadcaster and allow it to shape narratives for new audiences by showing up wherever they are, and we couldn’t be more excited to be helping Seven achieve these goals,” said Komo CEO and co-founder Joel Steel.

“The whole team is elated to announce this historic milestone achievement as we celebrate our most successful year to date.”

Image credit: iStock.com/FotografiaBasica