Swimming industry giant opts for SugarCRM

Global water treatment and pool equipment manufacturer Waterco has selected Sugar Sell Advanced to power sales automation with AI-driven workflows and predictive analytics, to fuel revenue growth and drive customer experience.

Waterco pioneers reliable solutions for healthy, safe water environments, which are used in residential, commercial and industrial applications in more than 40 countries. Established in 1981 with a single pool pump store in Sydney, it has since become a global brand recognised for designing and manufacturing filtration and sanitisation innovations for the swimming pool, spa, aquaculture and water purification sectors.

With Sugar Sell Advanced as its manufacturing CRM solution, Waterco will benefit from advanced reporting, forecasting, sales data analytics, insights and omnichannel internal communications for cross-departmental alignment and centralised data access.

“Sugar Sell will significantly improve visibility and predictability for enhanced sales performance, automating our sales process for improved efficiencies,” said Marco Contreras, ANZ IT Manager, Waterco.

“Bringing together Sugar Sell and Epicor Kinetic onto a single platform will allow us to conduct analysis on purchasing patterns to better understand our customers and further personalise their buying experiences.”

The deployment includes integrations between Epicor Kinetic and Sugar Sell powered by Biscit. Mapping data between its customer relationship management (CRM) and enterprise resource planning (ERP) platforms will give Waterco a 360-degree view of its business.

Image credit: iStock.com/Lincoln Beddoe