Twittering with Salesforce CRM extends into real-time conversations

Wednesday, 25 March, 2009


Salesforce.com, an enterprise cloud computing company, has announced Salesforce CRM for Twitter, enabling companies to search, monitor and join conversations taking place on Twitter directly in the Service Cloud.  Already connected to leading social networking sites like Facebook, Salesforce CRM for Twitter enables companies to use the Service Cloud to connect directly with the more than eight million Twitter users.

“Simplicity has played an important role in Twitter’s success, making it quick and easy for consumers to connect to their community. With Salesforce CRM for Twitter, enterprises can replicate this same experience by keeping track of the conversations happening right now on Twitter,” said Evan Williams, founder and CEO of Twitter.com.

“Customers are talking, but it is a question of who is listening. Salesforce CRM for Twitter and the Service Cloud allows businesses to not only listen and learn, but to also actively participate in the conversation,” said Frank Eliason of Comcast.

"Today, customers are looking to the cloud for experts to help answer their service questions. With more than eight million users, Twitter is a new destination for customer conversations, yet most companies don’t have a strategy for joining those conversations. Salesforce CRM for Twitter and the Service Cloud provides companies of all sizes an efficient and effective way to join the Twitter conversation,” said Rebecca Wettemann, VP Research, Nucleus Research.

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