VF Corporation opts for Fluent Commerce & Merkle

Fluent Commerce has partnered with Merkle (a dentsu company) to implement a new distributed order management system (OMS) for VF Corporation (VFC).

Founded in 1899, VFC is one of the world’s largest apparel, footwear and accessories companies and is home to brands including the North Face, Vans and Timberland. The company’s products are sold in over 125 countries around the world, including via branded e-commerce portals and its 1300 owned retail stores.

VFC initially launched the new OMS across several brands and expects to expand the implementation across the Asia–Pacific region. The new platform will support online orders and sales by providing a single view of inventory. It will offer the capability for business users to handle customer queries more efficiently.

“Businesses with a global footprint and growth plans will have the ability to support many regions, channels and brands with one system, but still scale flexibly whilst allowing for customisations was paramount. We found that in Fluent Order Management,” said Patrick Deloy, Managing Director of Merkle/dentsu APAC Commerce and Loyalty.

The implementation of Fluent Order Management includes Ship from Warehouse, Orchestration, Customer Service and Marketplaces integrations. The ability to handle return and refund will be turned on in the next phase of the rollout.

Image credit: iStock.com/Anawat_s