Optus adapts to customer needs with Optus Living Network
Optus has unveiled the Optus Living Network, a network that adapts to customers’ changing needs by offering them flexibility and control. Speaking at the annual Comms Day Summit, Optus CEO Kelly Bayer Rosmarin said Optus has stepped up to deliver more to customers.
“Our network already delivers world-class, reliable connectivity, but we’ve challenged ourselves to go further and really make our technology work for our customers. We know customers are digitally savvy, and we will be the telco which delivers a network that offers real-life hacks through easy-to-use tech. The Optus Living Network comes alive for our customers and gives them a network truly in their hands; it can wrap itself around customers’ needs and wants, all at the tap of a button,” said Bayer Rosmarin.
Bayer Rosmarin added that Optus has already introduced a range of on-demand Optus Living Network features that can be activated in the My Optus App, such as Donate Your Data, Unlimited Data Day, Optus Pause and Game Path.
The latest, soon-to-be-launched feature, Call Translate, will allow customers to enjoy real-time conversations translated between different languages on their voice calls.
“Call Translate breaks through language barriers for customers. In a multilingual country like Australia, eliminating challenges caused by speaking in different languages brings people closer together,” said Bayer Rosmarin.
Optus has opened an expression of interest for Call Translate, for Optus postpaid customers who want to trial it.
“For most, today’s telco networks run as ‘set and forget’ services in the background. But with the Optus Living Network, customers will now have a network that puts advanced technology in their hands and is available on their terms, when and how they want it,” said Bayer Rosmarin.
Bayer Rosmarin said the Optus Living Network changes how customers engage with the connectivity, and forecast that it will change the future of the industry.
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