Education redefined for international students

Navitas is using Adobe Experience Cloud to redefine education in the face of challenges caused by the COVID-19 pandemic.

The organisation partners with over 30 universities globally to help them grow strong and diverse student populations.

Previously, it used Adobe Marketo Engage to help nurture students and the education agents who help students navigate visa and academic applications.

Now, Navitas will add a new set of marketing technologies on Adobe Experience Cloud — Adobe Analytics, Adobe Target and Adobe Experience Manager — to its digital transformation toolkit to create more impactful and tailored customer experiences.

With COVID-19 disruptions to the flow of new international students in Australia, there has been a need for educators to deliver collaborative, flexible and engaging online and blended learning to students. The Navitas flexible delivery model allows students to choose when, where and how they engage with their learning. The insights provided by Adobe Experience Cloud will enable Navitas to customise the student journey further and deliver a personalised experience for each student based on the way they choose to learn.

“Adobe offers the ability for us to personalise every step of a student’s journey, from the second they arrive on our website through to their graduation,” said Scott Jones, Navitas Group CEO.

“Providing a richer, more tailored educational journey is fundamental to our DNA. Adobe Experience Cloud applications enable us to do that in a modern, digital way.”

As Navitas continues to diversify its international student base, the company will also replace its three different content management systems to create a more unified approach for delivering relevant and quality information to students around the world. Powered by Adobe Sensei, students can enter keywords in any language and the machine learning algorithm will instantly translate, search all language libraries and return all matching assets.

The new website and digital marketing capabilities will also help Navitas to better showcase its pathway program with partner universities in Australia to improve the student experience and aid retention. Navitas has longstanding transformation partnerships with universities across Australia including Western Sydney University, Curtin University, Deakin University, La Trobe University, Griffith University and more.

Image credit: ©stock.adobe.com/au/ryflip