Online tutoring company highlights value of personalisation


Friday, 22 January, 2021


Online tutoring company highlights value of personalisation

Online tutoring company Cluey Learning is appealing to parents, offering free, ‘personalised’ back-to-school haircuts in partnership with national hairdresser JustCuts.

The company hopes to highlight the importance of a personalised experience — whether for something as routine as a haircut or as fundamental as learning.

Cluey says its research shows that 85% of parents agree that clothing and accessories reflect personality and that 93% of parents claim to buy toys and games that appeal to their child’s personal interest. 86% say their children only participate in extracurricular activities that are of interest to them.

The company says that, despite this personalised approach to lifestyles, parents do not believe this same thinking applies to the current educational system, with 77% agreeing it’s a ‘one-size-fits-all’ approach. 88% felt their child could do with more individualised attention at school and 90% agreed that, now more than ever, kids need additional learning support.

Cluey Learning offers live, face-to-face tutoring support in a one-to-one and small group setting, where kids can learn in their own way. The company says the adaptive platform features over 790 tutors, bespoke tutor-and-student matching and an array of digital technologies to aid performance and delivery of the Australian National Curriculum.

Additional research findings include:

  • 65% of parents consider purchasing new stationery an essential part of back-to-school planning, but less than one in four (23%) look at signing up with a tutor.
  • 88% of parents wish there was more time to go back and revise any areas their child may not have understood during the school term/year to ensure they’ve grasped the concepts.
  • 87% of parents agree that they would love more feedback on their child’s learning progress than just school reports and parent–teacher meetings.
  • 84% of parents agree that the pace at which their child is taught a new subject or concept doesn’t necessarily suit them.


Image credit: ©stock.adobe.com/au/ake1150

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