Bickford's taps StayinFront for CRM overhaul


By Dylan Bushell-Embling
Tuesday, 01 April, 2014



Bickford's taps StayinFront for CRM overhaul

CRM vendor StayinFront has won a contract to provide cloud- and mobile-based CRM and analytics systems for Australia's Bickford's group of beverage companies.

The vendor will supply its StayinFront EdgeCG SaaS and StayinFront TouchCG mobile CRM and analytics platforms to Bickford's.

The Bickford's group - which consists of soft drink company Bickford's Australia and alcohol producer Vok Beverages - is upgrading its existing CRM systems as it seeks to adapt new mobile devices to improve in-store selling.

The company decided to adopt a cloud-based platform to reduce the overhead of on-premise servers and software.

Bickford's group marketing manager Chris Illman said that for a company in the fast moving consumer goods (FMCG) sector, reporting speed and agility were key considerations when selecting a new CRM system.

StayinFront is headquartered in the US and has offices in Australia, New Zealand, the UK, Ireland, India and Singapore. The company has served customers in over 65 countries.

Image courtesy of paranoidnotandroid under CC

Related Articles

Mental health and the culture within IT

There is a culture within the IT world that downplays the importance of maintaining good mental...

ACCC sues Google over user data scraping

The ACCC has accused Google of failing to obtain consumers' informed consent before combining...

AIIA endorses JobTrainer program

The AIIA has welcomed the government's JobTrainer initiative to reskill school leavers and...


  • All content Copyright © 2020 Westwick-Farrow Pty Ltd