CeBIT announces Vodafone as strategic sponsor

Thursday, 13 April, 2017


Vodafone has partnered with CeBIT Australia as the strategic sponsor.

Under the deal, Vodafone will showcase at the business technology event in Sydney.

CeBIT will feature the latest in Internet of Things (IoT) technology, including BMW’s 5 Series and its ConnectedDrive, with Vodafone powered features that connect the vehicle to the outside world. The car includes a high-tech entertainment system that connects to streaming services, such as Spotify, and an emergency call feature that automatically contacts emergency services in the event of an accident.

Also on show at CeBIT Australia will be Mobike, a bike-sharing platform that allows people to book, pay and unlock internet-connected bikes through an app. Furthermore, the line-up will include Vodafone Australia’s Narrowband-IoT (NB-IoT), a mobile network designed specifically to enable communication and long battery life across wide geographical footprints and urban infrastructures. NB-IoT is currently being tested by South East Water in the Mornington Peninsula.

“As the leading Asia–Pacific business technology show, CeBIT Australia was a standout choice for Vodafone. We have a unique opportunity to showcase our industry-leading NB-IoT technology, share our visions with like-minded experts and show why Vodafone is the number one choice in IoT providers,” Vodafone Australia Executive General Manager of Enterprise Business Stuart Kelly said.

“CeBIT provides a platform where we can demonstrate our widespread international capabilities from the Vodafone Group and world-leading business technology. The IoT opens doors to new opportunities for businesses and organisations, allowing them to increase competitiveness by providing savings, improved security, increased efficiency, new business models, quality of life and sustainability.”

Tony Guerion, Global Head of Sales for Vodafone IoT, has been announced as a conference speaker, sharing his insights on developing the telco’s market-leading portfolio of IoT solutions and on launching innovative products in international markets.

The Australian sponsorship announcement follows a successful partnership between Vodafone Germany and the flagship CeBIT event in Hannover, Germany, in March 2017.

Over three days, CeBIT Australia offers the opportunity to hear from the world’s elite, connect with thousands of representatives from Australia’s top companies and visit 350 exhibitors including 100 disruptive start-ups.

CeBIT Australia, 23–25 May 2017, will be held for the first time at the International Convention Centre Sydney, Darling Harbour.

Image courtesy of CeBIT.

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