COVID demand boosts Australian PC market in Q1

By Dylan Bushell-Embling
Wednesday, 17 June, 2020

COVID demand boosts Australian PC market in Q1

The Australian PC market experienced an atypical uptick during the first calendar quarter as a result of increased demand amid COVID-19 lockdowns, according to IDC.

The research firm estimates that total shipments grew 5.3% year-on-year to 1.039 million units due to growth in both the commercial and consumer segments.

The sudden need to facilitate working from home arrangements led to a 5.4% increase in the commercial segment, compared to the 4.9% increase in the consumer segment.

But shipments for desktops, which had been given a boost due to Windows 10 migration-related refreshes at the start of the year, dropped off towards the end of the quarter due to supply issues and curbed demand due to COVID-19-related lockdowns.

Shipments for notebooks by contrast surged 5.5% year-on-year during Q1 to 744,000 as many Australians adjusted to the requirement to work from home.

"We expect increased demand for notebooks to continue well into the second quarter of the year, with lockdowns continuing, more people working from home and migration to online learning," IDC Australia Associate Market Analyst for PC Devices Reynard Lowell said.

"Notebooks will continue to take share from desktops, especially in the commercial segment, as more people are working from home. This may result in declining desktop shares in the future, as new refreshes will likely be on the same form factor."

He predicted that the benefit of portability may appeal to enterprises in the post-pandemic era as they adopt a more flexible work culture.

But despite the strong performance during the quarter, IDC is expecting year-on-year growth to drop off to 2.9%, and for the market to decline overall in 2020.

"The boost in purchases during the first half of the year will likely result in a softer second half, as demand is being brought forward," Lowell said.

"Challenging times lie ahead with a series of potential economic repercussions. Stimulus winding down, delayed corporate expenditure and unemployment will negatively impact the market.”

Image credit: ©

Related Articles

Victoria commits $626m for digital infrastructure overhaul

The Victorian Government will spend $626m for projects aimed at enhancing the state's...

Using AI to tackle climate change

AI-powered use cases for climate action could help organisations meet up to 45% of their Economic...

Crypto winter, COVID-19 cost blockchain market $2.8 billion

The blockchain market has lost US$2.8 billion over the last two years, with the 2018 crypto...

  • All content Copyright © 2020 Westwick-Farrow Pty Ltd