US/Israeli HR tech company sets up APAC HQ in Melbourne

Centrical, a US/Israeli AI-powered employment management platform that combines advanced gamification with personalised micro-learning and real-time employee performance management tools, will open its first APAC office in Melbourne, with plans to hire up to 30 employees.

At a time when businesses are facing critical skilled labour shortages, Centrical strives to support these companies in retaining and improving the proficiency and performance of their employees. The company has picked up IAG, Optus and MSXi as local clients to improve employee engagement and performance during the transition post-COVID. The company has raised US$66 million from global investors and cites Microsoft, BT, PayPal and LG as global clients.

With many employees unwilling to return to offices full-time following the pandemic, businesses have witnessed a shift in the future of work to a hybrid environment. This creates new challenges in keeping employees engaged and committed to their organisations. The Australian HR tech market is among the most vibrant markets across the Asia–Pacific region with a number of key players, such as CultureAmp, Employment Hero and MentorLoop. Centrical believes there is room for additional players, as Australian businesses have been early adopters of HR tech solutions; this is one of the reasons why Gal Rimon, Centrical CEO, prioritised Australia for its Regional HQ.

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