Seven ways to deliver a superior customer experience now

Supplied by Information Builders on Friday, 30 August, 2013

Recent studies confirm that customer service has a profound impact on profitability. Research by Genesys shows that enterprises lose more than $338 billion each year because of defections and abandoned purchases that result from a poor customer experience. When customer service is good, profitability is impacted positively. And that’s not all: companies with high service rankings also perform much better in the stock market, according to the University of Michigan’s Ross School of Business.

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