The social dimension of business analytics: extracting value from the voice of the customer
Supplied by Information Builders on Wednesday, 10 July, 2013
Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.
This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation.
The Enterprise App Era has started – embrace the potential
Mobile apps have undoubtedly changed the dynamics of both our social and work life...
Your business continuity planning guide for payroll
Learn about the likely triggers to activating a payroll business continuity plan and the...
Prefabricated power and cooling modules for data centres
Standardised, pre-assembled and integrated data centre facility power and cooling modules are...
