The social dimension of business analytics: extracting value from the voice of the customer

Supplied by Information Builders on Wednesday, 10 July, 2013


Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.

This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation. 


Related White Papers

Your essential guide to mobile device selection

Learn how to assess what your organisation needs and determine which device best suits those needs.

Edge computing tips for next-level infrastructure

Learn about a new model that involves an...

Your IT guide to personal video conferencing devices

This eGuide outlines how you can identify and evaluate the right video conferencing...


  • All content Copyright © 2025 Westwick-Farrow Pty Ltd