The social dimension of business analytics: extracting value from the voice of the customer
Supplied by Information Builders on Wednesday, 10 July, 2013
Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.
This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation.
Predictive cybersecurity rewrites the rules of protection
A new technology paradigm based on artificial intelligence (AI) and machine learning is...
Ten cooling solutions to support high-density server deployment
This paper provides 10 approaches for increasing cooling efficiency, cooling capacity and...
Your best practice guide for wireless site design
With new high-speed standards in place, new regulatory challenges and demand for seamless...
