The social dimension of business analytics: extracting value from the voice of the customer
Supplied by Information Builders on Wednesday, 10 July, 2013
Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.
This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation.
Public service strategy for customer engagement
Public service organisations are under pressure to make service delivery to citizens more...
The insider’s guide to HD video matrix switching
Explore video standards and how they are changing. Understand how matrix switching works,...
10 ways to optimise your land mobile radio system
This series of expert guidelines examines all facets of wireless communication and...
