The social dimension of business analytics: extracting value from the voice of the customer
Supplied by Information Builders on Wednesday, 10 July, 2013
Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.
This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation.
Kogan.com expands its operations worldwide with Google Apps
Kogan.com is an Australian designer, manufacturer and online retailer of consumer technology...
How to choose backup for SMBs eBook
Today’s computing environment is complex. Data is kept locally on servers, computers, tablets...
Selecting the optimal path to 'private' cloud for maximum ROI
This white paper presents insights into private cloud technology models - integrated...
