" />

The social dimension of business analytics: extracting value from the voice of the customer

Supplied by Information Builders on Wednesday, 10 July, 2013

Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.

This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation. 

Related White Papers

The 5 most dangerous threats to your data centre today

Possessing the most valuable and visible property of your organisation — your web, DNS,...

Delivering personalised patient experiences with the cloud — an eBook

​Learn more about the different use cases and approaches your organisation can take to integrate...

Don't let cloud benefits be short-circuited

Cloud technologies offer such significant benefits to efficiency, agility and scalability...

  • All content Copyright © 2021 Westwick-Farrow Pty Ltd