" />

The social dimension of business analytics: extracting value from the voice of the customer

Supplied by Information Builders on Wednesday, 10 July, 2013

Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.

This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation. 

Related White Papers

The director’s guide to cyber threats

​30% of directors acknowledge that they don’t understand the risks that their organisation faces...

The M-Trends report 2015: cutting-edge cybersecurity research

The M-Trends report for 2015 provides unique insight and analysis on how attackers' motives...

Successfully integrate mobile devices into your business

Most businesses see the advantage of having their employees equipped with mobile devices,...

  • All content Copyright © 2020 Westwick-Farrow Pty Ltd