APAC digital leaders embracing CIAM

The majority (56%) of digital-first organisations in Asia–Pacific have already deployed customer identity and access management (CIAM) technology, with a further 32% planning a deployment in the next 1–2 years, research commissioned by Okta has found.

IDC’s Asia–Pacific Customer Identity and Access Management 2022 Survey found that the pandemic has accelerated the need for digital-first strategies among APAC organisations.

IDC VP for software and services Linus Lai said CIAM is a fundamental block for delivering evolved, seamless digital experiences to customers.

“Enterprises are leaning more into digital-first strategies as evidenced by this study, and one of the most important strategies that CEOs in this region have identified is to leverage pent-up demand from customers and consumers by improving on digital product and services experiences,” he said.

But despite the widespread adoption of the technology, most organisations have a low level of CIAM maturity. Only 34% of digital-first leaders and 14% of digital-first followers have adopted an advanced approach towards CIAM, the research found.

The minority of digital-first leaders with a high level of CIAM maturity show better business outcomes, according to the study. These include areas such as customer acquisition, customer loyalty, digital talent attraction and retention, and time to market for new products and services.

“Organisations need to level up their CIAM deployments in order to reap the full benefits that it brings, such as better customer satisfaction, business agility and resilience against an ever-evolving cyberthreat landscape,” Okta SVP and GM for Asia-Pacific and Japan Ben Goodman said.

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