Unstoppable Domains joins GlobalBlock initiative

By Dylan Bushell-Embling
Monday, 08 April, 2024

Unstoppable Domains joins GlobalBlock initiative

Web3 domain name service Unstoppable Domains has joined the Brand Safety Alliance’s GlobalBlock initiative to help protect internet users and brands against domain name spoofing.

The GoDaddy-led Brand Safety Alliance has been established to develop brand protection solutions to help brand owners protect their trademarks, IP and domain names from abuse and impersonation by stopping the registration of domain names that closely match their brand, product or service.

The GlobalBlock service allows the blocking of names and extensions that match a brand across a wide array of domain extensions.

By joining the initiative, Unstoppable Domains will apply the domain blocking capability to all 20 web extensions and partner extensions managed by the company, which include .nft, .crypto, .x, .dao, .888, .polygon, .blockchain, .kresus, .klever, .hi, .anime, and .manga.

Web3 domains are registered on a blockchain network and can incorporate a much wider number of domain suffixes than traditional domains. Unstoppable Domains allows customers to replace lengthy alphanumeric crypto wallet addresses with a human-readable name that is easier to interact with.

Brand Safety Alliance Commercial Director Tony Kirsch welcomed Unstoppable Domains’ participation in GlobalBlock.

“By integrating Unstoppable Domains into the GlobalBlock service, we’re not only expanding our protective measures to the forefront of technology but also offering a broader solution to help protect brand owners online,” he said.

Unstoppable Domains COO and Head of Business Development Sandy Carter added that the company is excited to be part of the initiative.

“Crucially, this will allow brand owners that intend to register their own Unstoppable Web3 domain to help prevent their digital identities from being misused by anyone,” she said. “To this end, Unstoppable Domains’ inclusion in GlobalBlock provides businesses across the world with additional tools they need to protect their company’s brand for the future of the internet.”

Image credit: iStock.com/Just_Super

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