Microsoft and Domino's sign strategic agreement

Tuesday, 12 October, 2021

Microsoft and Domino's sign strategic agreement

Microsoft has announced a three-year strategic technology and services agreement with Domino’s Pizza Enterprises, which will use Azure to help accelerate the company’s modernisation and expansion plans.

In the last year, Domino’s opened 285 new stores across the world, recording $3.7 billion worth of network sales. The company has plans to open a further 500 stores this financial year.

In order to support this planned expansion, Domino’s has begun transitioning workloads and data collections from on-premise servers as well as optimising its ordering and fulfilment systems, in order to enhance customer experience. The business also has a number of other plans, including:

  • using data-driven analysis to prioritise new store development;
  • investing in customers’ digital ordering experience (a new web and mobile platform will be rolled out this financial year);
  • analysing store metrics to improve unit economics.

Domino’s CDXO Michael Gillespie said the deal will streamline operations.

“Innovation is baked into the very DNA of Domino’s and by utilising Azure there is an opportunity to accelerate the pace at which we can deliver new services and products, and streamline operations for our business and for our franchisees,” he said.

“We have a clear roadmap of the innovation opportunities that will keep Domino’s at the forefront of this industry. Microsoft Azure provides the high-performance, resilient and trusted digital foundations for that and opens the door to a whole ecosystem of Azure tools, skills and services that we will be able to leverage.”

Microsoft is currently working with Domino’s on the design of a new store, using technology and data-driven insights to optimise layout and processes. Leveraging Microsoft’s extensive partner ecosystem, the idea is to optimise the physical store layout for the pizza-making and delivery process using digital twin technology and testing the results virtually before commencing the fit-out.

Image credit: ©

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