New branding for DiviPay

Spend management platform DiviPay has today announced it will operate under a new brand identity and name — Weel.

The company says the brand evolution follows a bumper period of growth through a difficult time in the fintech sector, with Weel’s client base growing by 200% in the last year.

Bolstered by financial backing from investors, including ANZ Banking Group’s external innovation and venture capital partner 1835i and Global Founders Capital, Weel has done well and says the new identity marks the genesis of its international expansion.

“Many businesses are facing the tricky paradox of cutting costs whilst trying to preserve workplace culture amongst their teams. There’s an abundance of tech tools on the market that are supposed to assist with this by streamlining operations but in reality, these tools don’t speak to each other or take the human element into account and this fragmentation is causing friction,” said Daniel Kniaz, Co-founder and CEO at Weel.

“Weel brings these elements together for a smoother, more efficient experience in spend management to help businesses achieve sustainable growth without losing sight of their biggest asset — their people. We’re very confident in the foundations we’ve built in Australia and with international expansion on the roadmap, we’re ready to take Weel global,” he said.

Image credit: iStock.com/Olivier Le Moal