Coca-Cola Amatil and Telstra bottle up 10-year contract

Coca-Cola Amatil (CCA) and Telstra have announced a 10-year, whole-of-business telecommunications contract designed to help CCA increase revenues, reduce costs and improve productivity. The contract is worth in excess of $150 million.

The relationship is Telstra’s largest exclusive contract in the enterprise and government sector and will see Telstra provide a range of next-generation telecommunications capabilities and fully managed services to CCA’s 130 CCA offices in Australia and become the preferred telecommunications provider for CCA’s international operations.

Under the agreement Telstra will deliver all telecommunications services to CCA including:

• Telstra IP telephony that operates on the Telstra Next IP network
• mobile voice and data services including mobile handsets, wireless broadband services and BlackBerry devices
• a managed Cisco contact centre solution for CCA's six National Contact Centres
• managed computing (Telstra dedicated and utility hosting)
• customer-based Telstra resources for operations and billing

Coca-Cola Amatil Group Managing Director Terry Davis said technology innovation is a key component of the agreement, with several trials already underway aimed at delivering the Coca-Cola Amatil Supply Chain of the Future, which underscores the company’s strong and innovative investment in vending machines and coolers.

“We want CCA to remain at the forefront of technologies that help our team deliver great customer service and improve employee productivity, while at the same time address the challenges of sustainability brought about by changing carbon trading regulations,” Davis said.

“As part of the contract, Telstra and CCA have already commenced an initial trial involving 17 field technicians using laptops and vehicles equipped with Trimble vehicle tracking, which is seeing some impressive productivity improvements. We’re looking forward to testing more innovations like this in the months and years ahead.”

Telstra CEO David Thodey said the new contract grew on a long-term relationship between the two companies and follows the completion of a former five-year telecommunications contract.

“Telstra and CCA are both focused on changing the way people and organisations work. We look forward to playing a key role across CCA, from customer service distribution, contact centre solutions and mobile voice and data services,” Thodey said.

“Central to our relationship is the shared vision to improve productivity at both the employee and enterprise level. Through Telstra’s integral role in providing a whole of business ICT infrastructure, we expect CCA will benefit from cost savings, sustainability improvements and increased productivity.”

Coca-Cola Amatil is the largest non-alcoholic beverage company in the Pacific Rim and bottles and distributes The Coca-Cola Company soft drinks and other beverages across the region.