LogMeIn launches new company and streamlines portfolio

LogMeIn, the organisation behind connectivity and collaboration tools including GoTo Meeting, GoTo Connect and Rescue has announced a new company launch and rebrand to GoTo.

The company said the changes are more significant than a new logo and look. The launch incorporates a shift to a simplified product portfolio with a single application and two flagship products: the all-new IT management and support product, GoTo Resolve, and a new experience for the unified-communications-as-a-service (UCaaS) product, GoTo Connect. These products are united by a single application, administrative system and converging user experience.

As one of the world’s largest SaaS companies, LogMeIn generates more than $1bn in revenue and employs over 3000 staff globally. Unsurprisingly, 2021 was a big year for online conferencing facilities, with almost 300 million participants utilising the company’s GoTo Meeting platform and 50 million attending GoTo Webinar sessions.

The company has also introduced its new GoTo Partner Network, designed to empower its growing ecosystem of partners with additional ways to attract customers and increase revenue. The program includes a formalised tiering model with associated benefits relative to performance to create additional revenue opportunities for providing remote support, endpoint management, and UCaaS and CCaaS products to SMBs.

“This announcement follows a year-long internal company transformation with significant investment in innovation, unification and global go-to-market efforts. While many providers in the space only solve for one point solution, GoTo is bringing together IT management & support and communications in one application in a completely new and unique way,” said Mike Kohlsdorf, GoTo President and CEO.

“GoTo and the new portfolio better represent the company and our commitment to SMBs. We understand their particular challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments.”

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