Advisory firm listens to advice and deploys Vertiv


By Jonathan Nally
Wednesday, 28 March, 2018


Advisory firm listens to advice and deploys Vertiv

Melbourne-based financial advisory firm Vesparum Capital has deployed Vertiv’s Smart Max converged infrastructure to improve its analytics, security and machine learning capabilities.

Vesparum Capital has developed a unique formula for leveraging data analytics and state-of-the-art, internally produced proprietary databases to provide advice to its clients.

The company, just five years old, credits much of its success to its technology-driven formula, which enables it to offer investment banking, strategy consulting, asset management and data science.

But all that effort requires some high-end IT infrastructure grunt, said Samuel Leslie, Vesparum’s IT director.

“The finance industry is becoming increasingly focused on data-driven decision-making,” he said.

“Data is central to everything we do. We can analyse in real time more than 10,000 capital markets transactions and provide exclusive, objective advice to clients to maximise long-term equity value.”

Leslie said the company knew it was time to upgrade to enhance its analytics abilities and “enable us to expand capabilities such as machine learning into our core services”.

To that end it engaged Intuit Technologies which, together with Dell EMC, recommended Vertiv’s Smart Max fully integrated data centre in a rack, which has real-time centralised monitoring, UPS power, power distribution and passive cooling.

The data centre houses the Dell EMC XC Series powered by Nutanix Enterprise Cloud OS software, with both solutions built to scale and with room to grow.

Clearly, security is a major consideration, as Vesparum often manages privileged, market-sensitive information. Smart Max, the EMC XC Series and Nutanix Enterprise Cloud OS all have strong security built in.

Energy efficiency, reduced footprint and increased reliability have been other positives from the deployment.

“This wouldn’t have been possible with our previous set-up,” said Leslie. “Our business now has the opportunity to scale as we grow and we can focus on what we do best.”

“Vesparum is an example of a digitally evolved company,” added Robert Linsdell, managing director, Vertiv ANZ. “Leveraging technology to make smart decisions around investment has become one of the most important elements of the financial services industry.

Image credit: ©peshkova/Dollar Photo Club

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