Digital disrupters recognised at IDC awards

Thursday, 07 September, 2017

Digital disrupters recognised at IDC awards

The winners of the ANZ IDC Digital Transformation Awards 2017 have been announced.

These awards recognise organisations that have transformed or significantly disrupted the market through the use of technology.

Digital Transformer of the Year award went to The Instillery, for its collaboration with the Fonterra Co-operative Group and their respective digital marketing agencies. The two organisations conceived and created a multivendor digital project ecosystem that is flexible, scalable and brings standardised project administration, management and development processes, workflow and governance.

Meanwhile, Oovvuu was named Digital Disruptor of the Year for using artificial intelligence to navigate every video in the world. Compass, the company’s proprietary AI, reads 300,000 articles by 100,000 publishers in real time and ascertains what they are about. Compass then watches thousands of video clips and full programs from global broadcasters to ascertain their content, and establishes whether they are a match. When a video and an article match, Compass places the video in the article, where it is watched with advertising.

The projects went through a rigorous judging process to determine the top digital transformer and digital disruptor for ANZ out of nominations received from Australia and New Zealand. This included benchmarking the nominated digital transformation project in areas such as mastery in technology, leadership, Omni-experience, talent, adaptive operating model and a demonstrated usage of data-driven decision-making using the IDC MaturityScape Benchmark Assessment Survey.

“It’s an extraordinary achievement and we look forward to seeing more cutting-edge transformers and disruptive projects in the year ahead as 54% of ANZ companies’ CxOs still call out DX as a challenge to transform their organisation,” said IDC Australia Research Director Annemarie Kikos.

The ANZ winners will be off to Singapore on 28 November to join the other country winners from all around AP to participate in IDC’s The DX Summit and Digital Transformation Awards (DXa) Gala Night, where the regional winners for the award will be announced.

Image credit: © Yemelyanov

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