Economic rebound will drive demand for ICT

A survey conducted by Avaya has found that demand for ICT products in Asia-Pacific will increase this year as a result of the economic rebound. The survey was conducted within Avaya's channel at a recent conference in Bejing and covered 20 countries.

The survey highlights a positive sentiment within Avaya’s Asia-Pacific channel network with 64.6% of the respondents expecting to see a demand surge in ICT before the end of 2010 as the economy continues to improve in 2010. Among respondents, 37.7% see the SME sector as the biggest driver for this increase over the next 12 months. This positive sentiment is supported by business momentum as 40.5% of the Avaya channel partners polled said their customers have identified ‘making selected investments in projects to drive productivity’ as a key strategy over the next 12 months.

Financial Services (27.3%) and Telecoms (19.5%) are other key sectors identified as driving growth in 2010. The survey identified unified communications as a big opportunity in 2010 with 36.3% of the respondents identifying it as "the best opportunity for 2010”. The survey indicates that as many as 85% of channel partner customers prefer to extend and invest in existing systems. As many as 61.5% of channel partners polled are considering new contact centre solutions to improve their own customer service capabilities this year.