Ideas International inks global licensing agreement

Wednesday, 12 May, 2010


Australian company Ideas International has announced that it is licensing its Relative Performance Estimate v2 (RPE2) and Environmental Database under a royalty-driven licence agreement as third-party applications to international organisations. Ideas has signed an agreement with CiRBA, a leader in data centre intelligence (DCI) software. CiRBA has licensed Ideas' Relative Performance Estimate v2 (RPE2) and Environmental Database for integration with its DCI software.

This partnership will provide CiRBA Powered Service Provider Partners along with direct licence customers with the opportunity to utilise the most comprehensive relative performance data available in the market to power CiRBA’s analytics software.

RPE2 provides comparable performance information for server consolidation studies and for the initial evaluation phase of server selection. Ideas RPE2 methodology incorporates a composite workload profile comprising six industry benchmarks, full coverage for all leading vendor server families and variants and coverage of current and obsolete models. Utilisation of the Ideas independent performance ranking data provides CiRBA users with answers based on the most comprehensive performance data available, saving them time and increasing the accuracy of benchmark matches.

Stephen Bowhill, Ideas International CEO, added: “Ideas is pleased to announce the first of its third-party application licensing partnerships. CiRBA is a leader in the data centre analytics market and this partnership further signifies the value of our product offerings, not only to this international partner but to its corporate end users. We look forward to expanding our footprint in the end-user corporate market as this relationship grows.”

“We are very excited to provide our partners and customers with the opportunity to access Ideas’ cross-platform RPE2 performance rankings and environmental data as part of a CiRBA analysis,” said Andrew Hillier, CTO and co-founder of CiRBA. “By integrating this data, CiRBA licensees will benefit from broader coverage of hardware and, as a result, they will not only obtain actionable answers faster, but they will more likely find an exact benchmark match for greater accuracy in the normalisation of data.”

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