Sydney's light rail a canvas for recruitment campaign

E-commerce tech vendor Rokt has launched a new outdoor advertising campaign to attract new talent.

The ‘Speaking our language’ campaign sees Sydney’s light rail stock wrapped in designs that feature the words ‘Python’, ‘Ship’ and ‘Scrum’ — terms that mean nothing to the average commuter but hold a hidden message for coders, according to Rokt.

Rokt Senior Vice President of Global Partnerships Craig Galvin said the campaign is designed to foster the company’s growth by recruiting the best engineers in Australia.

“This year we are looking to grow our headcount substantially. We want to attract the best talent in the country, so this campaign is designed to grab the attention of Australia’s best engineers who understand that words like Python, Ship and Scrum make the online world go round and aren’t a snake, a vessel with sails or a rugby play.

“We chose an outdoor medium for our message because we are specifically targeting engineering university students and graduates, an audience found on public transport like the light rail. Anyone who understands the hidden coding message can apply for a career at Rokt via the website, which is printed on the tram,” he said.

Image: Sydney’s light rail wrapped in the ‘Speaking our language’ campaign messaging.