SAS High-Performance Marketing Optimization analytics

Tuesday, 20 November, 2012 | Supplied by: SAS Institute Australia Pty Limited

SAS High-Performance Marketing Optimization applies analytics to tens of millions of rows of customer data to help marketers solve complex business issues such as how to maximise profit, enforce contact policies and stay within budget.

A marketer with hundreds of campaign offers, thousands of contact policy constraints and millions of rows of customer records can quantitatively predict the impact of changes in near-real-time. Multiple runs, adjustments and reruns can be executed within hours or even minutes.

Users can run complex analytics against their entire customer base, not just a sample, thus avoiding skewed returns often associated with running optimisation against smaller selections of data.

Phone: 02 9428 0428
Related Products

Konica Minolta A3 multifunction printers

The bizhub C450i and bizhub C650i A3 multifunction printers from Kinoca Minolta feature a...

Epson business projectors

Epson has launched the EB-W52, EB-FH52, EB-972, EB-982W and EB-992F business projectors,...

Epson WorkForce ES-500WR document scanner

Epson's WorkForce ES-500WR scanner is designed to help small businesses and home users...

  • All content Copyright © 2022 Westwick-Farrow Pty Ltd