Aus server and storage market sees double-digit growth

Wednesday, 12 May, 2021

Aus server and storage market sees double-digit growth

The Australian server and storage market has shown double-digit growth of 11.3% in 2021, thanks to growing hybrid cloud adoption and infrastructure modernisation, according to IDC.

Cloud-centric digital infrastructures have enabled enterprises to meet the business and technology challenges of the pandemic, and they will continue to be the key pillar in an accelerating hybrid cloud adoption era, said Cynthia Ho, Senior Research Manager for Enterprise Infrastructure and Datacenter Research at IDC Asia/Pacific.

IDC expects the enterprise spending on servers and storage devices to continue to grow through 2023 in parallel with public cloud consumption growth. With most organisations having a ‘cloud first’ strategy, public cloud uptake is significant. However, the market size for infrastructure for both private cloud and traditional IT remains bigger than public cloud.

Australian enterprises are leveraging multiple cloud deployment models to optimise their IT infrastructure, according to IDC’s Cloud Pulse 2020 survey. The ongoing migration of existing workloads from traditional IT to cloud-centric IT by enterprise customers is a key factor in the forecast enterprise infrastructure growth.

It is vital that technology vendors can support this long-term trend by assisting enterprises’ transition to a hybrid cloud environment with technology, services and skilled channel, said IDC. The transition to cloud-centric digital infrastructure depends upon commitment to a digital strategy focused on workload and infrastructure optimisation, consistent resilience and continual enhancement.

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