2-in-1s to dominate Australian tablet sales
The Australian tablet market contracted 2% in the first half of the year as the market continued to transition towards tablet/laptop hybrids, according to Telsyte.
Total unit sales fell to 1.44 million despite a “mini boom” in sales of 8″ tablets as a result of the release of the 2019 iPad mini. Total sales of this form factor grew 16% year-on-year.
This boom helped Apple increase its total sales by 5% year-on-year. Apple, meanwhile, remained the clear market leader, with iOS-powered tablets accounting for 53.4% of total sales during the quarter.
This compares to 27.4% for Windows tablets — up 3% year-on-year. Sales of Android tablets, meanwhile, contracted by 28%, with the operating system’s market share falling to 17.6%.
Windows currently dominates the 2-in-1 laptop tablet hybrid category. Telsyte research shows that 3.9 million Australians are now using a 2-in-1, with Windows having a 65% market share. But Telsyte expects Apple’s share to increase due to the expanded range of iPads that support Apple’s smart keyboard and the release of the new iPadOS.
“The slate-only format is rapidly being replaced by 2-in-1s as Australians seek to replace older laptops and tablets with converged touchscreen devices with keyboards,” Telsyte Senior Analyst Alvin Lee said.
The replacement cycle for 2-in-1s is significantly shorter than the cycle for traditional tablets, at 2.6 years to 3.2, the company’s research indicates.
Another factor expected to drive growth in the 2-in-1 market, as well as future tablet upgrades more generally, is the continued improvement of wireless connectivity, such as eSIM support.
“Mobile connected 2-in-1s are ripe for growth in the coming years as carriers look to increase network utilisation beyond smartphones,” Lee said.
Gidarjil Development Corporation is using Cradlepoint 5G technology to deliver cultural,...
Samsung has been ordered to pay $14 million in penalties after admitting to have misled consumers...
Ericsson has released the 22nd edition of its Mobility Report, which projects 4.4 billion 5G...