The explosion of social media has given rise to the self-styled social media strategist. But with no formal qualification system in place for social media experts, you should be careful whose social media advice you trust.
Sixty per cent of corporations are expected to implement formal programs for monitoring external social media for security breaches and incidents by 2015, according to Gartner. Many organisations already engage in monitoring as part of brand management and marketing, but Gartner believes less than 10% currently use these same techniques as part of their security monitoring program.
Ten years ago, the concept of subscribing to a service was a novel approach in the software industry. Now, with the increasing popularity of software as a service, the subscription model has become mainstream, giving rise to the subscription economy. Merri Mack explains the concepts behind the subscription economy and explores some of its ramifications.
With all the talk of consumer social networking tools in the enterprise, it’s easy to forget that there’s a whole world of social networking software designed specifically for use within the enterprise. Andrew Collins explains the difference between consumer and enterprise social networking software.
Microsoft has acquired Yammer for US$1.2 billion, in order to gain inroads into the enterprise social networking market. The move follows a recent trend in enterprise software, with many vendors adding social elements to their products, seeking to tap into the strong consumer appetite for social networking.
More and more Australian companies are looking to employ social media - including Facebook, Twitter and LinkedIn - as a means of customer service. But many are making mistakes that are often quite costly, causing damage to their brand. Stephen Withers explains how to get the most mileage out of your social media strategy.
Microsoft Research's FUSE Labs have quietly launched So.cl (pronounced 'social'), originally designed as a research network for students, to the general public.
The company call centre was once the primary (and a private) port of call for irate or frustrated customers. Now, many are turning to social media, airing their complaints on Twitter or Facebook for the world to see. Robert Allman, of Dimension Data Australia, looks at how to build a competent CRM architecture in this age of social media, and public complaint.
Numara Cloud is a cloud-based IT operations management (ITOM) solution. The set of IT service life cycle, endpoint life cycle and mobile device management solutions supports physical, virtual and mobile devices.
Learn how to use social media tools like Facebook, Twitter and LinkedIn as a medium for customer service and support. Andrew Collins takes a look at how your social media customer support channel should operate, how to encourage community growth and which department inside your organisation should take responsibility for social media.
A company without a Facebook profile is just asking for the world to guess at its social worth, one media guru has claimed.
An Australian symposium on the role of social media during disasters will assess the role of tools such as Twitter and Facebook in the recent Queensland floods, Christchurch earthquake and in future crises.
More than 4100 Australian businesses have used the Getting Aussie Business Online tool from Google and MYOB to create a website in the three weeks the tool has been operational.
Australian organisations are doing well when it comes to security but could do better.
New research by Check Point and the Ponemon Institute has revealed nearly half of Australian employees rarely or never consider security issues when engaging in social networking sites, downloading internet applications, opening links or video streaming. This apathetic attitude can put organisations at severe risk, particularly as Web 2.0 presents increasingly sophisticated threats. It’s time employees took responsibility for their actions in the workplace.