Smart home voice assistant use to grow 1000% by 2023

Thursday, 28 June, 2018

Smart home voice assistant use to grow 1000% by 2023

The number of voice assistants used in smart homes is tipped to grow to 275 million by 2023, according to new research.

The study from Juniper Research suggests that the adoption of voice assistants such as Alexa and Google Assistant will grow by 1000% between now and 2023.

Due to the introduction of routines from both Amazon and Google, voice assistants are now the most convenient way to combine desired actions in the smart home, creating a more cohesive user experience across the smart home ecosystem.

The new research, Smart Homes: Vendor Analysis, Impact Assessments & Strategic Opportunities 2018-2023, also found that Amazon’s loss-leading strategy, with hardware products tied to a comprehensive product and service ecosystem, has established a lead in the smart home.

Juniper predicts that Google will remain a distant second in the space, with the latter’s Nest brand incurring a $621 million loss in 2017. The research highlighted Google’s AI prowess, demonstrated by ‘Duplex’, although noted its comparatively poor ecosystem as a negative factor. Furthermore, it claimed that the introduction of monetised Alexa skills will incentivise smaller vendors to take an ‘Amazon-first’ approach.

“Current AI capabilities coupled with routines means that Google’s greater AI investment will not displace Amazon’s lead. To compete effectively, Google must enhance the quality of its ecosystem,” said research author Nick Maynard.

The research also forecasts that connected appliances will have greater integration with voice assistants. This will be crucial to manufacturers being able to position connected appliances as a central hub for the smart home.

These integrations will allow shipments of connected appliances to increase by 80% per annum on average until 2023. This growth will be further helped by dramatic falls in the average cost of connected appliances, set to fall by 52% between 2018 and 2023, to $280 globally.

For more insights, download the free white paper: Who is Winning the Race to Smart Home Automation.

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