Alphabet Inc captures lion's share of monthly web traffic

At a time when Google seems to own everything, it’s not surprising that it and its parent company, Alphabet Inc, also own the lion’s share of web traffic.

Every month, Alphabet’s 422 domains rake in almost 120 billion visits, with google.com attracting over 77 billion visits and youtube.com — Alphabet’s second biggest domain — seeing 27.8 billion visits, according to a study by WebsiteToolTester.

The study used OECD data to determine which of the world’s biggest companies get the most visitors per month based on their number of domains and estimated combined traffic. 

Microsoft Corp took the second biggest share of traffic, with its 139 domains collecting 7.2 billion visits. The giant’s online portfolio includes msn.com, bing.com, linkedin.com and live.com, which received 2.2 billion visits alone.

Amazon.com Inc’s 258 domain names clocked 6 billion monthly visits, with a third going to amazon.com, the study said.

Despite owning 1181 domain names, including Ben & Jerrys, Dove and Hellman’s, Unilever NV’s two biggest traffic magnets are cleanipedia.com and dollarshaveclub.com, which collectively see around five million visits a month, WebsiteToolTester found.

Nestle SA, Johnson & Johnson, Procter & Gamble Co and Volkswagen AG each own 907, 895, 857 and 651 domains respectively, according to the study.

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