Aussie ad tech company Cartelux appoints CFO

Australian ad tech company Cartelux has appointed Geoff Reilly as its new Chief Financial Officer, to drive its financial function through the next stages of significant growth. As CFO, Reilly will guide Cartelux through its current phase of rapid expansion as it closes its seed funding round and aims for a significant Series A round later this year.

Reilly has more than 20 years’ experience in Australia and internationally in the capital markets, operations and financial functions of technology companies, and more specifically enterprise SaaS start-ups with similar business models to Cartelux. Reilly was previously chief financial officer at TradeGecko and helped navigate the Singapore-based business through its merger with Intuit in late 2020.

“I’m very excited to be joining Cartelux at this important time and look forward to working with Josh Williams and the executive team in their objective of executing the delivery of the business’s global growth strategy. My aim is to build on Cartelux’s strength and negotiate the best opportunities for the business through its next phase of funding,” said Reilly.

Joshua Williams, Chief Executive Officer and founder of Cartelux, said Reilly’s appointment is a milestone for the company as it looks to the next phase of its growth.

“Geoff’s appointment will ensure Cartelux can navigate its way through this crucial phase of our journey, scaling global operations and navigating significant growth. As we continue to evolve as a company, Geoff’s financial acumen, steady demeanour and strategic thinking is a great addition to our leadership team, and Cartelux,” said Williams.

Reilly’s appointment as CFO for Cartelux comes off the back of a global deal with Kia Worldwide and a similar announcement with the BMW Group late last year. Cartelux is seeing significant growth domestically and internationally and previously announced the key hires to the executive team of Patrick Doble and Raoul Picello in 2020.

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