Federer quokka selfie shows power of social media
A selfie shot by Roger Federer next to a Rottnest Island quokka has reached 581 million people in 45 countries.
On the request of Tourism Minister Paul Papalia, the Swiss tennis player flew to Rottnest Island by helicopter on 28 December 2017, exploring Parakeet Bay, before heading inland to find a quokka to achieve his 'bucket list' goal of mingling with the marsupial.
Federer posted a shot on his Instagram account with the message "nice to meet you", and referenced his furry friend with the hashtags #newpal, #westernaustralia, #rottnestisland and #happyquokka.
The Instagram post has attracted 525,000 likes, 5000 comments and was shared 2500 times, reaching 5.3 million people across Facebook and Twitter.
It also made headlines in newspapers and on news websites around the world, appearing in 239 publications in the United Kingdom, 53 in Switzerland, 45 in Colombia, 30 in the United States and 41 across Australia, with the post reported on in 13 different languages.
Kyndryl unveils IT risk detection tool
Kyndryl has upgraded its Kyndryl Bridge AI-powered open integration platform with the ability to...
Databricks to invest $420m into ANZ region
Data and AI company Databricks will expand into a large office in the Sydney CBD as part of a...
BlueAPACHE partners with NinjaOne on IT operations
BlueAPACHE and NinjaOne have partnered to provide IT operations managed services to Australian...
