Seven Network launches converged media trading platform
Seven Network has launched CODE 7+, a new digital and broadcast converged media trading platform using CRM technology from Salesforce and other vendors.
The new platform has been built based on Seven’s audience automation solution, CODE 7. The platform will integrate the new industry total audience measurement VOZ, along with Seven’s audience intelligence platform 7REDiQ, to improve results for customers by allowing campaign deliveries that mirror consumption behaviour and maximise outcomes.
CODE 7+ streamlines ad bookings and offers guaranteed delivery across both broadcast TV and digital platforms including 7plus.
Seven West Media chief revenue officer Kurt Burnette said the platform is a result of Seven’s continued investment in trading technology as part of its ongoing digital transformation.
“CODE 7+ is an absolute game-changer that will revolutionise TV trading in Australia, making it easier and more effective through Australia’s most engaged and addressable audience,” he said.
“The integration of VOZ total audience data will be a huge boost for marketers looking to reach large and engaged audiences in Seven’s powerhouse content, as well as identify and reach shifting consumers as they move across broadcast and digital.”
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