Seven Network launches converged media trading platform


By Dylan Bushell-Embling
Friday, 15 October, 2021

Seven Network launches converged media trading platform

Seven Network has launched CODE 7+, a new digital and broadcast converged media trading platform using CRM technology from Salesforce and other vendors.

The new platform has been built based on Seven’s audience automation solution, CODE 7. The platform will integrate the new industry total audience measurement VOZ, along with Seven’s audience intelligence platform 7REDiQ, to improve results for customers by allowing campaign deliveries that mirror consumption behaviour and maximise outcomes.

CODE 7+ streamlines ad bookings and offers guaranteed delivery across both broadcast TV and digital platforms including 7plus.

Seven West Media chief revenue officer Kurt Burnette said the platform is a result of Seven’s continued investment in trading technology as part of its ongoing digital transformation.

“CODE 7+ is an absolute game-changer that will revolutionise TV trading in Australia, making it easier and more effective through Australia’s most engaged and addressable audience,” he said.

“The integration of VOZ total audience data will be a huge boost for marketers looking to reach large and engaged audiences in Seven’s powerhouse content, as well as identify and reach shifting consumers as they move across broadcast and digital.”

Image credit: ©stock.adobe.com/au/Proxima Studio

Related News

ISACA reports on what's keeping tech leaders up at night for 2026

Tech professionals in Oceania are bracing for a year of AI risks, regulation and a focus on...

Rimini Street declares traditional ERP software is dead

Company says agentic AI-based ERP delivers innovation faster while reducing costs.

HPE and NVIDIA unveil enhanced AI computing portfolio

HPE has introduced a range of enhancements and additions to its NVIDIA AI Computing by HPE...


  • All content Copyright © 2025 Westwick-Farrow Pty Ltd