Victorian online marketplace segment booming


By Dylan Bushell-Embling
Wednesday, 24 January, 2018

Victorian online marketplace segment booming

Victorian online marketplace start-ups are contributing around $1.6 billion in profit to the state, employ around 13,000 people and create an additional 80,000 indirect jobs.

This is the conclusion of a new report from EY-Parthenon and Victorian start-up ecosystem development agency LaunchVic.

The report found that of the $1.6 billion in gross state product generated by Victoria’s online marketplaces, $630 million is being generated by the online marketplaces themselves while $950 million is from the various platforms’ sellers.

More than 190 digital marketplaces are located in Victoria, and the segment is growing at 11% per annum, nearly four times the state’s current overall industry growth rate of 3%.

Examples of Victorian digital marketplaces that have become household names include unicorns SEEK, REA Group and Car Sales. The state is also home to a new generation of fast-growing marketplaces such as Redbubble, 99designs and Sidekicker.

These online marketplace start-ups have an attractive business model with low up-front costs as well as no need to own products or a physical inventory.

LaunchVic CEO Dr Kate Cornick said the report’s findings serve as a “strong endorsement of the entrepreneurial spirit and ability here in this state and more importantly, demonstrate the value of having a vibrant start-up ecosystem”.

Image credit: ©iStockphoto.com/Thomas Maier

Follow us and share on Twitter and Facebook

Related News

Sharon AI to deploy 600 PB of VAST Data infrastructure

Australian neocloud Sharon AI has agreed to deploy a quantum of VAST Data OS equivalent...

Megaport arranges to use VAST Data's AI OS

Megaport has selected VAST Data to support the company's expansion into compute, GPU and AI...

Pega to launch AI solution that charges only for outcomes

Pegasystems is preparing to launch an AI solution that will enable enterprise customers to pay...


  • All content Copyright © 2026 Westwick-Farrow Pty Ltd